Wool Rug Cleaning
in SoHo
Expert care for wool and wool-blend rugs, maintaining natural lanolin and preventing shrinkage.
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PHOTOGRAPHED BY OUR TEAMCare begins with
understanding.
Wool is prized for its resilience, warmth, and natural soil resistance. However, improper cleaning can strip lanolin, cause shrinkage, or distort the pile. Our wool rug cleaning process respects the fiber's natural properties, using temperature-controlled water and wool-safe solutions to deep clean without damage. The result is a thoroughly cleaned rug with revived texture, restored softness, and vibrant color.
We discuss the condition, recommended treatment and expected outcome with you. The appropriate method is selected after inspection; not every treatment is suitable for every rug.
Wool Rug Cleaning in SoHo
Grit is the slow enemy of wool. Sand and street dust sink to the base of the pile, where each step grinds them against the fibers until the pile wears thin. In SoHo, where towers of 20 floors or more hold only 5 percent of homes, most apartments sit close to the street, and its grit settles first in the rugs nearest the door. Vacuum those often, and now and then vacuum the back of the rug as well, which shakes loose grit trapped at the base. A doormat outside the apartment door catches much of it before it reaches the wool. Check under furniture while you vacuum, too, and ask for moth treatment after cleaning if you see bare tracks in the pile.
- 48%of homes in walk-ups
- 79%built before 1940
- 6floors in the median home's building
A careful
consideration.
- 01Temperature-controlled immersion
- 02Wool-safe enzymatic cleaning
- 03Lanolin-preserving rinse
- 04Centrifugal water extraction
- 05Controlled warm-air drying
- 06Pile brushing and grooming
Time for a closer look?
- Matted or crushed pile
- Embedded grit and soil
- Pet hair accumulation
- Dull or faded appearance
- Mild to moderate stains
- Musty odor
Let's care for
something remarkable.
A favorite piece. A family heirloom.
A room that feels like you again.